Role
Full Stack
Brand
Canadian Pacific Railroad
Medium
Axure Prototype
Duration
Nov 2018 (2 weeks)
Overview
Architecture students and professionals have a pletnora of digital tools at their disposal for rendering, modeling, and executing projects. We dove into the field of architecture to test our hypothesis: tools of productivity (rendering and design softwares, laser cutters, etc.) dramatically improve theworkflow of architects, and they will try to use the tools instead of traditional methods (sketch, hand cut / carved model making, etc).
Objective
Create an ethnographic report on a group of people who rely on technology. Follow the steps from Practical Ethnography through recruitment (gathering participants), fieldwork (observations and interviews), analysis (data cards, hypothesis, personas), and reporting. Give a 10 minute presentation to stakeholders and create a well-designed report.